Transforming Healthcare Communications from Tactical Activity to Strategic Lever

Transforming Healthcare Communications from Tactical Activity to Strategic Lever

Our Mission

Our Mission

Our mission is to become your trusted healthcare communications solution with an emphasis on serving underserved populations. To realize our mission, we strive to continuously introduce outcomes-based innovation to the industry.

To date, we have defined the mobile health messaging market in the U.S. Today, we are a vocal force leading the healthcare communications industry into a new era. Tomorrow, with gratitude and humility, we hope to look back to the millions of lives we have touched, knowing that we made a difference.

About Us

About Us

HealthCrowd is the industry's first end-to-end communications solution. Our vision? To transform healthcare communications from tactical activity to strategic lever. Our product suite empowers organizations to unify, automate and optimize multimodal outreach to deliver member-centric engagement at scale, in a risk-managed way. The impact is profound: Improved quality, clinical and financial outcomes for our customers, coupled with a positive difference in how their members now view them and their communications. We are located in sunny San Mateo, CA.

DH*RMA [ˈdärmə]

Daruma Doll

Daruma (Japanese for dharma) dolls are a symbol of good luck. The doll represents patience and perseverance. Daruma dolls are traditionally purchased when someone starts a new chapter in life. One eye is painted in when a wish is made, then the other when the wish is fulfilled.

At HealthCrowd, we like to think of our customer programs in the same way. We paint one eye when your goal is set. We paint in the other eye when your goal is accomplished. The one-eyed Daruma keeps us aware, motivated and on our toes until we fulfill your objectives.

We have the same commitment to members and patients as well. That is why our mission is not to just touch, but to positively impact someone's life. Only then can we consider our job done.

Management Team

Changing the face of member engagement.

Neng Bing Doh, MBA Chief Executive Officer

Neng Bing Doh, MBA

Neng Bing Doh (Bing) is CEO and Founder of HealthCrowd. Bing is a pioneer in mobile messaging for healthcare, with a special interest in underserved populations. She founded HealthCrowd to reinvent healthcare communication by applying behavioral change techniques and consumer analytics mastered from her experience in the online advertising industry, to healthcare. Today, HealthCrowd is used by health plans and numerous other healthcare companies to power multimodal member communications at scale in a risk-managed way, and has emerged as a thought leader in this area. Prior to HealthCrowd, Bing was a senior executive in both business development and product functions within the digital advertising network space, responsible for leading the creation of hundreds of compelling consumer experiences. Bing started her career as a software engineer at Hewlett Packard, holds a B.S. in Computer Science from the University of Wisconsin - Madison, and earned an MBA from Cornell, where she was a SC Johnson Merit Scholar.

Clive Wu, PhD Chief Operating and Technology Officer

Clive Wu, PhD

Clive Wu is the Chief Operating and Technology Officer at HealthCrowd. Clive thrives on adrenaline and performance. An avid automobile club-racer and serial technology entrepreneur, Clive is an expert in data analytics and optimization. While at Stanford, he worked under Prof. Stephen Boyd and co-authored two popular open-source convex optimization software packages. He was most recently CEO at HanuNet, a mobile media startup he co-founded while studying at Wharton. Before HanuNet, Clive co-founded Aprio Technologies (acquired) and served as CEO and CTO. Aprio provides technology that improves the performance and reduces the power-consumption of everyday mobile devices. Prior to that, Clive was Engineering VP at Numerical Technologies and was part of the management team that led the company to an initial public offering on NASDAQ. He is an inventor on 14 US/International patents. Clive holds a B.S. in EE from the National Tsing Hua University in Taiwan, an M.S. and Ph.D. in EE from Stanford University and an MBA from the Wharton School at the University of Pennsylvania.

Board of Directors

Experts and innovators engaged in our work.

Mykel Sprinkles 

Mykel Sprinkles

Mykel is a Partner at TVC Capital, an operator-led growth equity firm focused on investments in and acquisitions of software companies and software-enabled service firms. Mykel is passionate about helping great companies become category leaders through product innovation, sales and marketing execution, and an acute focus on exceeding customer expectations. He currently serves on the board of directors of HealthCrowd, Levels Beyond, MediaPlatform, Centage and SmartAction, and was previously CFO at Anametrix prior to the company's acquisition. Mykel received an MBA from London Business School and a BS in Business Administration from University of Richmond.

Tom Toy 

Tom Toy

Tom Toy is a Managing Director of Startup Capital Ventures (, a Menlo Park-based venture capital firm focused on early stage information technology companies. Tom is also a Managing Director of PacRim Venture Partners ( as well as a Venture Partner/Advisor for ICCP Venture Partners ( Tom has invested in early stage IT, cleantech and healthcare companies as a VC for more than twenty-five years. He has served on the boards of directors of a number of public and private companies. Tom's current and past companies include SunPower (NASDAQ: SPWR), UTStarcom (NASDAQ: UTSI), White Electronic Designs (NASDAQ: WEDC, then acquired by Microsemi), LifeCell (NASDAQ: LIFC, then acquired by Kinetic Concepts), Physiometrix (NASDAQ: PHYX; then acquired by Hospira), SyStemix (NASDAQ: STMX, then acquired by Novartis), CafePress (NASDAQ: PRSS), U-Systems (acquired by GE Healthcare), FastSoft (acquired by Akamai) and Hanwha Q CELLS (HQCL). Tom is currently on the boards of directors of several private companies. Tom graduated from Northwestern University with B.A. and MBA degrees.


Featured Articles

Our innovative work has been noticed. Check out just some of the articles where we have been featured.

Silicon Valley Business Journal MedCity News Telefonica MobiHealth News San Francisco Health Plan mHealth News PRlog Managed Healthcare Executive PH Hub Network

Press Inquiries

For all other media inquiries, please contact SriVani Ganti at

Industry Affiliations

HealthCrowd is proud to be affilliated with the following orgnizations:

Healthcare Information and Management Systems Society America's Health Insurance Plans AHA MHPA ACAP